3 posts tagged “high-tech”

When I'm curious about what particular companies are up to/ the strategic direction they're heading, I often look on their careers web pages and scroll through the open vacancies.  It is hard for companies (especially those in high-tech) to find what they're looking for in candidates without getting specific about the specific skills they're after. 

I recently found another great resource for getting a wider sense of where the market is going - Indeed.com's job trends tool.  Indeed crawls the web looking for millions of jobs and provides a one-stop-shop for job searchers.  In 2005, the site posted over 35 million jobs culled from thousands of websites. They've recently opened up their archive of jobs allowing people to search this archive and plot job trends over time.

Today, I did a search for the most popular social media keywords. The results (below) are really interesting.  They indicate that companies everywhere are beginning to realize the value of social media and the importance of hiring staff with social media skills:

Web-2.0

Socialmedia

Social-networking

Blog

Podcast

The World is abuzz today with all sorts of interesting news relevant to social media/ social networking.  Here are some teasers with links to keep you occupied with plenty of great reading:

MySpace is apparently the biggest site on the internet in terms of the number of page views.  Fox Interactive (largely MySpace) surpassed Yahoo, which saw a 9% reduction in overall traffic in November.  This is not all doom and gloom for Yahoo. Yahoo still has more than double the number of unique visitors to its site than MySpace - clocking in nearly 130 million unique visitors in November.  If you ask me, unique users is a better judge of website size, but I suppose traffic is also important.  Read More.

Speaking of Yahoo. Today, Yahoo and comScore Networks released a research report entitled, "Engaging Advocates through Search and Social Media."  This is a topic that I brought up in my recent blog "Social Networking and The Birth of S-Commerce: A Marketer's Dream Come True", in which I compared the power of social networkers to that of the folks that Malcolm Gladwell calls "Mavens" in his book The Tipping Point.  It's great to see research emerging on the subject.

Skype is planning to start charging for "Skype Out" calls to mobile or landlines effective January in the US and Canada.  If you sign up before January 31, 2007, you'll get the yearly cost for these calls at half price - a cheap $14.95/year for an unlimited plan (regular price is $29.95).  If you'd rather get a bill after every call, it's still super cheap - $.021/min!  Read More.

A new social media website called DareJunkies launched it's beta, which encourages people to submit videos of themselves executing on dares, which appear on the website. Call me juvenile, but it has the potential to be hilarious.  More importantly, it has the potential to be sticky. I'm not sure what their revenue model is, but I can see huge opportunity for ads, product placement in dares, etc.  TechCrunch calls it "A social networking site for jackasses".  I won't disagree, though looking at some of the challenges, a lot of it seems a bit more benign than the stunts of Jackass... more like videoing the dare component of a high school truth or dare game.  Take, the following example, which appears in the dating section:

See how many ridiculous pick lines you can try at the drive though window.  Try your best, your most suave moves, until they get increasingly more frustrated with you.  Finally get upset yourself claiming that “this is the Pick-Up window, if they weren’t interested they shouldn’t be working there.  If they can’t take a joke then order the Big Mac Combo…only if you’re not at Dirty Ron’s.  Read More.

Stickislogo.modified

Last week, San Francisco-based start-up Activeweave launched an exciting new product called Stickis.  At first glance, Stickis looks like any other web overlay and annotation tool (i.e. Google Notebook, Trailfire, Fleck, Diigo, etc.), but dig a little deeper and you’ll see that Stickis does more.  If it reaches critical mass, Stickis could revolutionize the way that people interact with the web and each other.  Unlike popular social networking sites like MySpace, Friendster, Facebook, LinkedIn, Cyworld, etc., which require users to interact with each other within the confines of a specific website, Stickis allows users to interact with people in their network anytime and anywhere on the web.

For those of you who aren’t familiar with web overlay, traditional annotation tools have been around for a while.  These tools are browser plug-ins that let you stick virtual Post-It-esque “notes” on websites.  One of the first and most notorious of these web overlay services was the now defunct “Third Voice,” which many likened to “web graffiti”.  One of the problems with Third Voice was that it lacked privacy features, which critics argued, exposed everyone with Third Voice’s plug-in to potentially lewd and libelous commentary. In 2001, reporting on the backlash to this criticism, Wired reported:

Third Voice couldn't generate enough advertising revenue to raise consumers' awareness of its free service, and it couldn't generate enough consumer awareness to raise the advertising revenue it needed to stay in business.

One thing that makes Stickis different than its competitors is the way that the service is structured.  Stickis is organized around “channels,” which are groups of Stickis notes published by a particular user.  Anyone can set up a channel – a private individual, a blogger, an organization, a website, or a company.  (Yelp and OpenTable San Francisco are two of the first companies  to have Stickis channels.)  Users can subscribe to new channels or unsubscribe from their existing channels at any time.  Similarly, “channel” owners control the privacy of their content and are able to ensure which of their Stickis notes are shared with which of their subscribers.

Here’s how Stickis works today:

• Register at Stickis.com.
•  Pick a nickname/ username
  
•  Enter your email address
•  Select the channels you’d like to subscribe to
•  If you'd like to publish a channel, pick a name (mine is Socialmedia.vox.com)
  
•  Set-up your privacy settings
• You choose whether you want to make your Stickis channel public or private.  If you decide to make your channel public, you have control over which of your subscribers can see specific posts.  You can organize your subscribers into groups- limiting which of your Stickis are seen by which of your subscribers.  This is done by creating what Stickis calls “antisocial tags” http://www.stickis.com/settings/tags/
• Upon signing up, a small plug-in is downloaded to your computer and installed when you re-start your browser.  This plug-in does NOT contain spy ware and can be turned on or off anytime with the touch of a button, which appears in your browser’s toolbar.
• When Stickis is “on”, anytime you go to new web page, a small, unobtrusive icon appears in the bottom right hand corner of your browser window.  This button displays the number of Stickis notes that your subscribed “channels” have written about that web page.
  

  Corner-button

• Unlike other annotation programs, Stickis notes are easily ignored if you don’t want to see them. 
• If you want to open the Stickis notes on a page, simply click on the button in the lower right side of your browser, and a “tray” containing a summary of each Stickis note appears (listed in reverse chronological order).

Tray

• To get a closer look at a specific Stickis note, click on its summary in the “tray” and voila- the entire Stickis note appears as an overlay over the page you’re on.
•  If you want to add to a Stickis note or reply to someone else’s Stickis note, just press the compose button on the “tray” or in your browser’s toolbar, and start writing.
  

  Compose
• You can drag or drop URLs, Pictures, Icons, etc. into your Stickis notes.You can add ‘tags’ to each of your Stickis notes, facilitating easy searching. Similarly, you can add ‘antisocial tags’ to specific posts to ensure that only certain people see those posts.
• You can also customize the look and feel of your Stickis notes so that they reflect your personal style.
•  You can set up alerts that notify you when:
• Your favorite channel posts a new Stickis note.  
• Someone writes a Stickis note on a topic that interests you (e.g. notification when specific ‘tags’ are used).
• To see step-by-step instructions of how to work with Stickis, click here.
  

• Individuals: Share your most / least favorite sites with your friends, family, the public, etc.
• Fans: Talk with fellow fans about all of the latest on-line gossip.  Meet friends who are going to up-coming shows.
• Bloggers: Enhance your reader’s experience by cross-referencing websites that you’ve commented on.
• Blog readers: See what your favorite bloggers are saying about the sites you’ve visited.
• Marketers/ PR people (for products, bands, actors, etc.): Stickis is a great way to engage with the users who want to hear from you.  Create your own channel and share exclusive information with your prospective and existing customers.  Host contests, on-line scavenger hunts, and more.
• Teachers: Create different channels for each of the classes that you teach.  Share relevant websites / on-line content with your students and encourage them to engage in discussions with each other about what they see on-line.
• Politicians:  Reach out to your constituents and tell them what you think about what’s happening on-line.  Engage your staff in a confidential discussion about how to address leaks, negative comments/ allegations that appear on the web.
  

Today we’re very much emphasizing the annotation features and the ability to discover stuff. In the near future, we’ll be improving  people’s ability to connect more closely to their communities.

To read another review on Stickis, check out TechCrunch.