2 posts tagged “open mobile”

There’s a lot of talk about the value of openness on the web…. Open development platforms, open APIs, open source, OpenSocial, etc.  “Open” is a popular word these days, and depending on who you talk to, “open” can mean any one of many different things. “Open” as it relates to the mobile is no exception…. There’s The Open Handset Alliance, Android, LiMo, multiple derivations of WebKit, etc.  As mobile and web convergence accelerates, so too do conversations about “opening up” the mobile ecosystem. The underlying implication regardless of definition is that “openness” encourages experimentation and innovation, and that’s a good thing…Right?!  Many of the people I talk to (including most developers) advocate for a more open mobile ecosystem, but plenty of people are skeptical of “openness”. Who is right - the advocates or the critics?  The short answer is that they’ve both got valid points.

Mobile developers are sick of developing for so many mobile platforms and device quirks.  Supporting multiple OSes, screen resolutions, button configurations, etc. is painful, and with OSes coming and going (Note the fast turn-around and/or lack of market penetration of mobile technologies like: MOTOMAGX, SymbianUIQ, Palm Folio, ACCESS Linux Platform, and others).  Traditional mobile development is time consuming and expensive, and making your app ubiquitous across all mobile platforms is practically impossible.  From the mobile developer’s perspective, openness might make things easier.

However, there are plenty critics of openness – including Apple, which managed to change the mobile development paradigm, without being truly “open”.  I’d love to see the mobile ecosystem adopt more open standards for development, but I can understand why companies like Apple haven’t done it.  It’s a whole lot easier to differentiate your product with proprietary software (not only on device technologies like Multi-touch but also 3rd party apps) and a unique and robust distribution channel that is difficult for others to reproduce.

More than any other mobile OEM, Apple proves that it’s possible to create a successful developer ecosystem without being open.  It has strict guidelines for development and limits the way iPhone apps can be distributed to a single channel – the iTunes store.  Each iPhone app is reviewed carefully before it’s accepted to the iTunes App Store.  While many of the developers I speak to complain about the backlog for app acceptance, they all wholeheartedly embrace the iPhone platform because “it’s easy.”  While technically closed, Apple’s mobile OS is based on commonly used “open” web technologies (WebKit), so it’s easy for web developers to learn. There are millions of iPhone and iPod Touch users to target, and there’s a great distribution/ monetization strategy in place through iTunes.
 

Critics of “openness” often question the financial viability of a 100% open approach. Take Microsoft’s Steve Ballmer who bashed Google Android:

I don't really understand their strategy. Maybe somebody else does. If I went to my shareholder meeting, my analyst meeting, and said, 'hey, we've just launched a new product that has no revenue model!'...I'm not sure that my investors would take that very well. But that's kind of what Google's telling their investors about Android," he said.

In the short term, he’s right.  In the long term, if Android is successful, Google will be able to monetize through advertising and/or selling aggregate data about user behavior.  But, creating a successful advertising strategy requires millions of eyeballs, and right now, Android is a gamble.

Other critics say things like, “Open is dangerous because it can’t be controlled.”  In reality, “Openness” is a lot like personal freedom: wonderful in many ways but easy to abuse in the wrong hands and without guidelines.  In the US, for example, we are, for the most part, free to do what we like, but there are laws in place to discourage bad behavior and consequences for breaking laws.  I’d much rather live under a democracy than a dictatorship or an anarchy like The Lord of the Flies.  Some “open” technologies provide guidelines for development.  Others don’t.   There’s got to be a happy medium.

Google prides itself on the ‘openness’ of the Android platform and doesn’t provide strict rules for development… Google has a decency policy and reserves the right to pull any app from the Android Market.  However, Google is not acting as a gatekeeper when it comes to making or distributing Android apps. Google’s policy encourages innovation, but it also means that it’s possible for malicious or untested apps with a strong viral appeal to make their way onto dozens and possibly thousands, even millions of users phones before they’re recalled.

Case in point - Today, IntoMobile reported that an app called “MemoryUp” was removed from the Android Market for allegedly erasing the memory cards and address books of its users.  Simon Sage writes:

This may be the unfortunate reality of Android’s open source philosophy - the Market could continue to host faulty or poorly-done applications because everyone has the power to write one. User reviews can be faked, and heavy policing is not only impractical, but counter Android’s vision.

Open mobile policies with limited guidelines can also make users and their contacts more susceptible to mobile viruses, as I mentioned in my recent post. A rampant virus on an open mobile platform could negatively impact both mobile owners and anyone with an email or mobile number listed on an infected mobile phone. A virus on a truly open mobile platform would be particularly nasty because it could simultaneously spread through Internet enabled mobile apps, SMS/MMS, and email.  So, even if it stopped spreading through mobile apps, it could continue to spread through email and SMS/MMS. The most likely phones that would be impacted would be smartphones on wholly open development platforms that provide access to PIM (calendar and address book) data but don’t closely regulate free app content or distribution.

There are clearly a lot of pros/cons on both sides of the open vs. closed mobile debate, and so far, I don't see a clear winner.  My vote is for open development standards combined with guidelines (and consequences) for developers that protect consumers from malicious apps.  I also believe that mobile OEMs and OS developers should be able to differentiate themselves.  Without differentiation, the mobile ecosystem will collapse, and that’s bad for competition and innovation. 

Here are a handful of my predictions for mobile and social media in 2009, moving into 2010… For the record, I’ve left off everything I know will happen in 2009 and limited this list to things I *think* will happen:

• Smartphones and feature phones will continue to converge in iPhone-esque fashion.  
• Mobile Internet will drive usage of smartphones, and with it, more robust experiments with mobile advertising and payments will begin.  
• Mobile advertising and payments will gain some momentum in 2009 but won’t really take off until 2010 and beyond.
• A few thoughts on Android:
• Android will struggle to gain momentum until there is infrastructure to distribute paid apps and an iTunes-esque web or client-based interface for PC & Mac.  
• Ultimately, Android will do well, but it’s going to take longer than many anticipate.
• Mobile and web convergence will continue heating up…
• Mobile back up and “kill pill” services will gain increased momentum, as those who convert to ‘smarter’ phones start storing more important data on their mobile (i.e. contacts, calendar, email, etc.).  Mobile Me, Dashwire and other services will continue to improve, and new players will enter the market, making it easier for users to access data on their phone from the web and reducing the pain associated with a lost or stolen phone.
• Mobile will become more social.  ShoZu, Xumii, Pixelpipe, PixSense, and others social media gateways are already making a play in this market.  But, in 2009, web-based players (ala FriendFeed) will experiment with mobile.  And, we’ll see acquisitions and consolidation in this space.
• Towards the end of the year or early 2010, I think we’ll start seeing converged development platforms that allow developers to create both web and mobile apps/widgets in fewer steps.  In late 2009-2010, mobile OS providers and OEMs will start looking beyond SMS, MMS, and email and incorporate social messaging tools like Twitter and maybe FriendFeed into basic functionality of phones.  And, mobile address books should become more social, allowing you to input your friends’ social networking details into your address book and interact with them via your chosen medium in 1-2 clicks.
• Both web and mobile development platforms will continue to duke it out for developer attention.  Developers will choose the platforms that provide the easiest-to-use, most robust tools and monetization and distribution options.
• I’m hoping Microsoft pulls a rabbit out of a hat… Perhaps, they will finally make computers chewy like cake, but more likely Windows 7 and the next generation of Windows Mobile (which I bet will be called "Windows Mobile 7") will play better together than previous mobile and PC OSes.
• I don't want to predict a rampant mobile virus, but I think it could happen easily, as mobile-web convergence accelerates: A mobile virus has a high probability of emerging in 2009 (though, I won't go as far to say that one will emerge), targetting PIM data (contacts, calendar, etc.).  This type of virus would negatively impact both mobile owners and anyone with an email or mobile number listed on an infected mobile phone. A virus like this would be particularly nasty because it could simultaneously spread through Internet enabled mobile apps, SMS/MMS, and email. So, even if it stopped spreading through mobile apps, it could continue to spread through email and SMS/MMS. The most likely phones that would be impacted are smartphones on open development platforms like Android that give 3rd party developers access to PIM data but don’t closely regulate free app content or distribution.  The likelihood of this happening will decrease if open mobile OS providers (like Google) implement better checks and balances for apps, though doing so may slow innovation in the 3rd party app space.  The other group of users that could be impacted by a mobile virus are those who back-up their PIM data to an un-proven “server in the sky” provider that gets hacked.
• The mobile app store war will heat up… The success of the iTunes app store has blown other smartphone stores out of the water, and bolstered sales of the iPhone. Microsoft, RIM and others will attempt to join or leapfrog the competition.
• Social media and mobile measurement, monitoring, and monetization tools like Radian6, Bango, Mobclix and others (all of which solve pieces of this puzzle) will improve, converge, and become more robust widely used and accessible. 
  
• Social media and mobile marketing will gain validity as measurement tools improve.
  
• More big brands will embrace mobile and social campaigns rather than running away from them.
• Marketers will be able to target content more appropriately to users based on behavior, location, and handset.
• Developers will be able to more effectively understand consumer behavior and increase app traction.
  
• There will be increased consolidation in the social media aggregation space.  Smaller social networks will die or be acquired into larger networks.  Aggregation sites like FriendFeed will become more popular. Turf wars will escalate with larger social networks taking increased action against smaller aggregation networks that violate terms of their API licenses and encroach on their turf (Facebook's lawsuit against Power.com and action against Google Friend connect were just the start).
  
• Facebook will continue to grow in popularity and eventually find a way to properly monetize its 150,000,000 + users.
  
• Twitter will make a big move in 2009.  Someone smart will acquire Twitter (if the offer is good enough) or Twitter will acquire more of the best companies in its developer community and build out a more robust platform with increased consumer appeal.  Twitter will (hopefully) begin to monetize in 2009.
  
• While “Virtual Gifts” will continue to grow in popularity, “Real Gifts” (like Givereal.com) will gain increased momentum in 2009 and really take off in 2010.  Online retailers will make their real products (books, clothes, etc.) easily giftable via social networks.  You’ll be able to send gifts to your friends/acquaintances without knowing their real address.

I'd love to hear your thoughts on these predictions.  If you're not a vox member, please email your comments to me, and I'll re-post. 

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