2 posts tagged “opentable”

Apple:

• iPhone 2.2 Firmware was released. MobileCrunch’s review is here.  Excerpted summary of the article: “Safari’s address bar/search … tweaked a bit, apps now request a rating upon deletion, over-the-air podcast downloads …, various video and audio quality tweaks, and assorted bug fixes throughout… Google Maps has been upgraded to include Street View and directions for public transit and walking - if you have an iPhone rather than an iPod Touch…According to early reports, 2.2 for the iPod Touch brings everything but the Google Maps upgrade.”

Facebook:

• The SEC gave Facebook permission to stay a private company, while having over 500 shareholders.  This will allow Facebook to continue to issue options and restricted stock to its current and future employees.
• Facebook launched its verified app program, which requires developers to pay $375 to have their app “verified”
  

Google:

• Google Mobile: John Gruber reports that Google seems to be using an undocumented API for the voice search feature in its recently updated Google Mobile iPhone application.  Normally doing this is against the SDK Guidelines. So, the questions are: Did Google get Apple’s permission to use this API? Did Apple not realize that that Google was using an undocumented API, or did they turn a blind eye to the usage. You can read about the saga on  John Gruber’s post here.  You can see the Google video demo of  the Google Mobile update here.
• YouTube: A researcher is claiming that he’s discovered the key to predicting the success of YouTube videos. TechCruch’s summary is very good:  “Crane claims every time a YouTube video turns into a hit, the development takes the form of an “attention spiral”, a geometric pattern that partly follows physical laws. He discovered that a decrease of popularity with certain videos, for example, can be explained through methods usually utilized in modeling the aftershocks of earthquakes.”
  

Motorola:

• Motorola launched the "MOTODEV Widget Developer Challenge" for it’s mobile Linux platform.
  

MySpace:

• MySpace for RIM’s Blackberry is which launched on Nov 12 has apparently been downloaded more than 400,000 times!  You can get it here.
  

Twitter:

• Check out the real-time results of Guy Kawasaki’s ongoing survey that asks people how much they’d be willing to pay for Twitter.  So far, more than 662 people say they’ll be willing to pay $5 or more a month for Twitter. 1,780 say they won’t pay and would rather Twitter go away than start charging.

Yahoo!

• Jerry Yang stepped down as Yahoo!’s CEO, and Yahoo! Is now on the lookout for a new leader.
  
• Yahoo is rumored to still be thinking about buying AOL.
  

Misc:

• Recent Layoffs:
• Strands and Qik lay off 10 % of their staff.
• Palm Inc. A friend reports that over two thirds of the business development and developer technical support teams were affected 
• Industry News:
• Mobile advertising company AdMob’s latest Mobile Metrics Report just came out. You can download it here.  Highlights of the report include: “The iPhone is now the #1 device worldwide in the AdMob Network with 4.1% share of requests in October. Since AdMob launched its ad units for iPhone sites and applications, iPhone requests have increased from 28 million in July to 236 million in October. This month, we break out iPhone requests by country and region.”
• Appterra, a mobile advertising company just closed a $10.5 Million round of financing and announced that former Yahoo! senior executive David Karnstedt joined its board of directors.
• “Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance.”  Read more here.  This is very good news for the technology industry, which largely monetizes through advertising.  I’ve been concerned that since advertising was one of the first industries to decline in the 2000-2001 dot com fall out that the decline in internet advertising between Q4 07 and now may signal challenging times ahead for the monetization of online properties. This study is a re-assuring sign that Internet advertising is on the rise after a brief decline.
• Videoegg extended its online advertising reach to the iPhone.
• Technology announcements:
• Citysearch overhauls mobile and web sites, maximizing on Yelp's bad press. They also went social by integrating with Facebook Connect in this new beta version of Citysearch.
• SnapTell: This is a new, free iPhone application that gets great reviews from TechCrunch: “take a photo of the cover of any CD, DVD, book, or video game, and the application will automatically identify the product and find ratings and pricing information online.“  It just launched on the iPhone.
• Sony adds social networking to the Playstation in the form of its Home virtual world.
• OpenTable released an iPhone app available in the iTunes store.  
• Xobni, an Outlook plug-in that helps you organize email conversations, contacts and attachments just added integrations with Yahoo Mail, Facebook, Skype, and Hoovers.
• According to a new study, 22% of consumers are unlikely to respond to email social marketing. 12% will click on messages on social sites.
  

Last week, San Francisco-based start-up Activeweave launched an exciting new product called Stickis.  At first glance, Stickis looks like any other web overlay and annotation tool (i.e. Google Notebook, Trailfire, Fleck, Diigo, etc.), but dig a little deeper and you’ll see that Stickis does more.  If it reaches critical mass, Stickis could revolutionize the way that people interact with the web and each other.  Unlike popular social networking sites like MySpace, Friendster, Facebook, LinkedIn, Cyworld, etc., which require users to interact with each other within the confines of a specific website, Stickis allows users to interact with people in their network anytime and anywhere on the web.

For those of you who aren’t familiar with web overlay, traditional annotation tools have been around for a while.  These tools are browser plug-ins that let you stick virtual Post-It-esque “notes” on websites.  One of the first and most notorious of these web overlay services was the now defunct “Third Voice,” which many likened to “web graffiti”.  One of the problems with Third Voice was that it lacked privacy features, which critics argued, exposed everyone with Third Voice’s plug-in to potentially lewd and libelous commentary. In 2001, reporting on the backlash to this criticism, Wired reported:

Third Voice couldn't generate enough advertising revenue to raise consumers' awareness of its free service, and it couldn't generate enough consumer awareness to raise the advertising revenue it needed to stay in business.

Web overlay/annotation tools have come a long way since the missteps of Third Voice.  Since then, the web has seen significant technological advances – especially in the areas of privacy management, web search/organizing content, and social networking.   Stickis incorporates several advanced features in these areas into a product that not only free but highly functional, innovative, and easy to use.

One thing that makes Stickis different than its competitors is the way that the service is structured.  Stickis is organized around “channels,” which are groups of Stickis notes published by a particular user.  Anyone can set up a channel – a private individual, a blogger, an organization, a website, or a company.  (Yelp and OpenTable San Francisco are two of the first companies  to have Stickis channels.)  Users can subscribe to new channels or unsubscribe from their existing channels at any time.  Similarly, “channel” owners control the privacy of their content and are able to ensure which of their Stickis notes are shared with which of their subscribers.

Here’s how Stickis works today:

• Register at Stickis.com.
•  Pick a nickname/ username
  
•  Enter your email address
•  Select the channels you’d like to subscribe to
•  If you'd like to publish a channel, pick a name (mine is Socialmedia.vox.com)
  
•  Set-up your privacy settings
• You choose whether you want to make your Stickis channel public or private.  If you decide to make your channel public, you have control over which of your subscribers can see specific posts.  You can organize your subscribers into groups- limiting which of your Stickis are seen by which of your subscribers.  This is done by creating what Stickis calls “antisocial tags” http://www.stickis.com/settings/tags/
• Upon signing up, a small plug-in is downloaded to your computer and installed when you re-start your browser.  This plug-in does NOT contain spy ware and can be turned on or off anytime with the touch of a button, which appears in your browser’s toolbar.
• When Stickis is “on”, anytime you go to new web page, a small, unobtrusive icon appears in the bottom right hand corner of your browser window.  This button displays the number of Stickis notes that your subscribed “channels” have written about that web page.
  

  Corner-button

• Unlike other annotation programs, Stickis notes are easily ignored if you don’t want to see them. 
• If you want to open the Stickis notes on a page, simply click on the button in the lower right side of your browser, and a “tray” containing a summary of each Stickis note appears (listed in reverse chronological order).

• To get a closer look at a specific Stickis note, click on its summary in the “tray” and voila- the entire Stickis note appears as an overlay over the page you’re on.
•  If you want to add to a Stickis note or reply to someone else’s Stickis note, just press the compose button on the “tray” or in your browser’s toolbar, and start writing.
  

  Compose
• You can drag or drop URLs, Pictures, Icons, etc. into your Stickis notes.You can add ‘tags’ to each of your Stickis notes, facilitating easy searching. Similarly, you can add ‘antisocial tags’ to specific posts to ensure that only certain people see those posts.
• You can also customize the look and feel of your Stickis notes so that they reflect your personal style.
•  You can set up alerts that notify you when:
• Your favorite channel posts a new Stickis note.  
• Someone writes a Stickis note on a topic that interests you (e.g. notification when specific ‘tags’ are used).
• To see step-by-step instructions of how to work with Stickis, click here.
  

It’s easy to imagine the different ways Stickis could be marketed…

• Individuals: Share your most / least favorite sites with your friends, family, the public, etc.
• Fans: Talk with fellow fans about all of the latest on-line gossip.  Meet friends who are going to up-coming shows.
• Bloggers: Enhance your reader’s experience by cross-referencing websites that you’ve commented on.
• Blog readers: See what your favorite bloggers are saying about the sites you’ve visited.
• Marketers/ PR people (for products, bands, actors, etc.): Stickis is a great way to engage with the users who want to hear from you.  Create your own channel and share exclusive information with your prospective and existing customers.  Host contests, on-line scavenger hunts, and more.
• Teachers: Create different channels for each of the classes that you teach.  Share relevant websites / on-line content with your students and encourage them to engage in discussions with each other about what they see on-line.
• Politicians:  Reach out to your constituents and tell them what you think about what’s happening on-line.  Engage your staff in a confidential discussion about how to address leaks, negative comments/ allegations that appear on the web.
  

Stickis has the potential to become a leading social networking tool.  To succeed in this capacity, it must continue to evolve.  Activeweave’s CEO, Marc Meyer, agrees:

Today we’re very much emphasizing the annotation features and the ability to discover stuff. In the near future, we’ll be improving  people’s ability to connect more closely to their communities.

To read my blog anywhere on the web, add this blog to your Stickis Network.

To read another review on Stickis, check out TechCrunch.