2 posts tagged “skype”

Yesterday, inCode Telecom Group Inc. announced its "Top 10 Global Wireless Predictions for 2007".  Topping the list as the number one trend for wireless operators in 1007 is Social Networking:

"Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to constant connectivity and habit-forming Web sites, such as MySpace and Facebook, lead a wave of membership in mobile social networks. Location social networking including friend and event finder services gain popularity, even in the professional and over-50 segments. Google, Yahoo and Skype are more compelling for users than wireless brands, which are hard-pressed to compete. As customer appetites for social data and video services spike, wireless operators offer more “all you can eat” pricing for high-end data packages. Social networking applications initially are preloaded on many mobile devices sold and later become downloadable."

On the handset side, inCode predicts that in 2007, "Multi-Function Devices [will] Become Cheaper and More Versatile".  This includes the introduction of video-capable devices to the masses.  They also predict that location-based services (LBS) and GPS will become mainstream.  According to the article:

"GPS is the location technology of choice for the wireless industry. Handset manufacturers continue to push GPS-enabled handsets as the technology evolves from popular in-car satellite navigation systems like TomTom to a broadly accepted feature in wireless phones. With Nokia having launched its first GPS-enabled handsets in early 2007 and bandwidth available to support new multimedia services, location-based service providers build critical mass. Since there are 10 to 20 times more mobile phones sold than any other consumer electronics device, wireless is a huge driver for GPS adoption. That’s great for users and handset vendors, but the benefit to operators isn’t clear."

Another of inCode's predictions is that "Mobile Advertising Breaks Loose:"

"Major brands shift from basic SMS marketing to more sophisticated multimedia advertising. RBC Capital Markets expects mobile marketing revenues to balloon from $45 million in 2005 to $1.5 billion by 2010. With the technological ability to target and measure the effectiveness of mobile advertising, brands are more strategic in their approach. Operators under increasing price pressure set limits on current handset subsidization. Brands take up the slack, subsidize handsets and services for target demographics and take direct ownership of marketing channels. Rich 3G content and video services and accuracy advancements in GPS-based location services deliver further value to brands targeting existing and potential customers in innovative ways."

This prediction, is already starting to come true, with MVNOs like Virgin Mobile USA and Amp'd Mobile planning to offer discounts to customers for viewing advertisements on their mobile phones.  Cingular Wireless, Verizon Wireless and Sprint Nextel have also said they're going to test the concept of mobile advertising.  And, according to CNET, mobile advertising services company, Millennial Media, which was founded by Paul Palmieri, a former Verizon executive recently received $6.3 million in Series A funding.

inCode is on the money with their predictions for 2007.  Tying together the above predictions for 2007 and thinking about the future, I predict that in 2008, mobile operators will further realize the power of social media - extending beyond simply social networking to all forms of social media.  If all goes as I predict, in 2008, Mobile Operators, MVNOs, OEMs, and ISVs will harness the power of social networking, GPS (LBS), and multi-function handsets and incorporate the power of social media, adding applications and web-based services to handsets that add value to consumers.  Services/ applications like Helio's Buddy Beacon, Dodgeball, etc. will increase.  I predict that large mobile operators and OEMs will begin to pre-load devices with social networking-focused applications that incorporate GPS.  I also believe that mobile advertising will increase and that the value of GPS to mobile operators will be realized in the ability to either charge for LBS social networking services and/or offer interactive mobile advertising via these LBS-enabled social networking applications.

Collaborative and community-based entertainment like YouTube on the go will evolve and continue to be popular.  I also expect that sites that monetize video footage (of, say, news events) that users take on their mobile phones will become increasingly popular....Think sites like: ScoopLive.com, Scoopt.com, and SpyMedia.com.

Search Engine Optimization (SEO) and Social Media Optimisation (SMO) will also play a big role in mobile social networking AND mobile advertising in 2008.  Though, I expect to see real advances in and popularization of this area happening towards the end of the year and into 2009, once mobile GPS and mobile advertising are better established.  I see this happening in several ways:

• When users search for friends, that mobile advertising will be well integrated so that suitable meeting locations and activities will be suggested (e.g. restaurants, coffee shops, stuff to do, sites to see, etc.)
• Based upon users mobile searches, social networking behavior, and text written in the emails they send via mobile phones, mobile LBS and mobile ads will generate new advertising content.

These are my initial thoughts for 2008, and all of them are predicated on inCode's predictions for 2008 coming true.  If you've got any additional predictions for 2008 and beyond, post a comment!

The World is abuzz today with all sorts of interesting news relevant to social media/ social networking.  Here are some teasers with links to keep you occupied with plenty of great reading:

MySpace is apparently the biggest site on the internet in terms of the number of page views.  Fox Interactive (largely MySpace) surpassed Yahoo, which saw a 9% reduction in overall traffic in November.  This is not all doom and gloom for Yahoo. Yahoo still has more than double the number of unique visitors to its site than MySpace - clocking in nearly 130 million unique visitors in November.  If you ask me, unique users is a better judge of website size, but I suppose traffic is also important.  Read More.

Speaking of Yahoo. Today, Yahoo and comScore Networks released a research report entitled, "Engaging Advocates through Search and Social Media."  This is a topic that I brought up in my recent blog "Social Networking and The Birth of S-Commerce: A Marketer's Dream Come True", in which I compared the power of social networkers to that of the folks that Malcolm Gladwell calls "Mavens" in his book The Tipping Point.  It's great to see research emerging on the subject.

Skype is planning to start charging for "Skype Out" calls to mobile or landlines effective January in the US and Canada.  If you sign up before January 31, 2007, you'll get the yearly cost for these calls at half price - a cheap $14.95/year for an unlimited plan (regular price is $29.95).  If you'd rather get a bill after every call, it's still super cheap - $.021/min!  Read More.

A new social media website called DareJunkies launched it's beta, which encourages people to submit videos of themselves executing on dares, which appear on the website. Call me juvenile, but it has the potential to be hilarious.  More importantly, it has the potential to be sticky. I'm not sure what their revenue model is, but I can see huge opportunity for ads, product placement in dares, etc.  TechCrunch calls it "A social networking site for jackasses".  I won't disagree, though looking at some of the challenges, a lot of it seems a bit more benign than the stunts of Jackass... more like videoing the dare component of a high school truth or dare game.  Take, the following example, which appears in the dating section:

See how many ridiculous pick lines you can try at the drive though window.  Try your best, your most suave moves, until they get increasingly more frustrated with you.  Finally get upset yourself claiming that “this is the Pick-Up window, if they weren’t interested they shouldn’t be working there.  If they can’t take a joke then order the Big Mac Combo…only if you’re not at Dirty Ron’s.  Read More.

And, lastly, MobileCrunch is reporting that SharpCast has been added to US carrier Altell's deck.  I've been excited to hear SharpCast's announcement for a while now.  While I've not seen the service working, I first heard about it last year when it was very much under wraps, as the company has quite a few folks that came from Palm, Inc./ PalmOne.  The service allows you to sync photos across all of your devices (phone, PC, etc.) seamlessly.  While this is not a social media site or technology, per say, I think it has long term potential to revolutionize the way that users of social media sync information with their computers to their phones and ultimately share. Read More.