12 posts tagged “yahoo”

I'm moderating two panels and chairing the morning sessions of the Mobile Application Developer Garage on Monday February 16, 2009 at Mobile World Congress in Barcelona (Hall 5, Auditorium 3).  This is a first of its kind event at Mobile World Congress, and it should be a great day. 

To get a 15% discount to the Mobile World Congress, including the Mobile Application Developer Garage, please use this code: APPAB when you register.

If you're going to the show, please stop by after the morning session and introduce yourself (or email me).  If you're not going to the show, but you'd like to ask a question to Panel 1 or 2, please add a comment below or email me.  Here are the event details:

9:30am: Update 2/11/09: There was a change in Keynote speakers.  Dr. Tero Ojanperä, Executive Vice President, Services, at Nokia will now be delivering the Keynote, replacing Jim Balsillie, Co-Chief Executive Officer, Research in Motion (RIM).  This announcement is particularly exciting because the Keynote happens just before a scheduled Nokia press conference at 10am. I'm crossing fingers that he'll be announcing some news for developers during this keynote.

10:00am - 11:15am: Panel 1: Cross Platform Development

• Mobile app developers have a number of different platforms to choose from, with various pros and cons associated with each. This discussion will examine what the pitfalls are and how they can be avoided, the best strategies to exploit synergies between the different platforms and how those who do develop for a range of platforms maximize their efficiency
• Panelists:
• Nick Allott, CTO, OMTP
• Sanj Matharu, Global Relations Manager, Samsung
• Alex Linde, Global Programme Manager, Blueprint, Yahoo!
• Christopher David, Head of Developer and Partner Engagement, Sony Ericsson
• Moderator: Lisa Whelan (me)
  

10:45 - 11:15am: Live Coding Tutorial: - Code Less. Create More. Deploy Everywhere

• Tutorial with:
  
• Henrik Hartz, Qt Product Manager, Nokia
  
• Alessandro Portale, Qt Product Manager, Nokia

11:15 - 11:45am: Refreshments and demo pod visit

11:45am - 12:30pm: Panel 2: “The future of the application environment”

• As a mobile app developer, where should you be looking in the future to ensure you stay at the cutting edge? What direction are app dev environments taking? What new skill sets will be essential going forward?
• Panelists:
• Mark Doherty, Platform Evangelist - Mobile and Devices, Adobe
• Erik Jacobson, Symbian Senior Product Manager, Nokia
• UPDATE! Param Singh, Senior Director for Java Marketing at Sun will now be on the panel, replacing Nachi Periakaruppan, Senior Group Product Marketing Manager, JavaFX.
• James Pimentel-Pinto, CEO and Co-founder, Agency Mobile
  
• Bill Huang, General Manager, China Mobile Research Institute
  
• Moderator: Lisa Whelan (me)

12:30 - 1pm: Live Coding Tutorial 2:  Joint Innovation Lab mobile widgets platform

• Tutorial with:
• Paul Kenny, Head, Joint Innovation Lab

1 - 2:15pm: Lunch and demo pod visit
 

I took a blogging break for Turkey, so this social media and mobile round-up includes the most interesting news in mobile and social media since November 21:

Apple:

• Apple is changing the App store to show a broader range of top apps in each category and separated free from paid apps.  Hopefully this will discourage developers from arbitrarily lowering prices of their apps to make them turn up closer to the top of the listings. 
  
• Apple gives developers the ability to deliver promo codes for their iPhone apps.
  
• iTunes App store results, 5 months in.
  

AOL:

• Bebo launched “Social Inbox” on December 10.  It “combines e-mail, social networking and media recommendations in one easy-to-use interface. “ 
  

Facebook:

• Facebook is reportedly running A/B tests on its sign-up process. I think this is great. Testing is a very important part of improving customer experience, and more companies should test UI regularly. Here’s more on the test.
  
• Facebook announced the 5 grand prize recipients of its fbFund of $225,000 each: GroupCard, Kontagent, Mousehunt, by HitGrab, WedSnap created the Weddingbook application, and  Wildfire
  
• TechCrunch interviewed Facebook CEO Mark Zuckerberg here.
  
• Facebook Connect is now generally available.  TechCrunch reports “Now any third party website that wants to pull personal data about visitors from Facebook - and send back activity reports to their news feeds - can do so by first filling out a self-service application.”
  
• Good article from NY Times. Facebook Connect attempts 2 turn around dismal performance of social media ads.
• Oodle will power the Facebook Market (classifieds)
  

FIM:

• MySpace launched its new MySpace Toolbar for Firefox and Internet Explorer.  It enables: auto login, alerts, updates, Myspace Search by Google, quick links and user links from your browser.
  
• MySpace announced DataPortability Project  with new data portability standards.
  
• MySpace launches streaming mobile video.
  

Google:

• Mobile / Android:
• The Open Handset Alliance announced that the following 14 companies joined the Alliance: AKM Semiconductor Inc., ARM, ASUSTek Computer Inc., Atheros Communications, Borqs, Ericsson, Garmin International Inc., Huawei Technologies, Omron Software Co. Ltd, Softbank Mobile Corporation, Sony Ericsson, Teleca AB, Toshiba Corporation and Vodafone. 
  
• “Google's Android Open Handset Alliance Project unveiled the Android Dev Phone 1. The Android Dev Phone 1 is hardware and sim unlocked G1 in black with a special skin aimed at developers.  The Android Dev Phone 1 sells for $399 in 18 international markets. “
  
• The Phandroid blog speculates that Google will soon introduce Ringtones and Wallpapers to the Android Market.
  
• Google advertisers can now “show [their] desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers.”
  
• The Kogan Agora is the latest Android phone. It’s now available for pre-order and will be released Jan 29, 2009.
  
• Here’s an interesting summary of Android Market performance from MediaLets.
• HTC raised G1 sales forecasts for 2008 to 1 million devices.
  
• Chrome:
• Google’s new browser, Chrome, exited beta on December 11.
  
• Gmail:
• Gmail adds to-do list management (“tasks”) to its list of features.
  
• You can now SMS through Gmail’s new task manager. You can activate it here.
  
• Search:
• Google released zeitgeist 2008, a summary of the “big events, memorable moments and emerging trends that captivated us in 2008”.  The fastest rising global search terms? That’s right folks, it’s the ever frightening, “Sarah Palin” at #1 and “Jonas Brothers” at #10.  Obama falls in at #6.  In the UK, Google reports: “From BBC's iPlayer to Facebook to YouTube, many of the top searches in Britain this year have been for our favourite websites. We also see three web-savvy politicians come tops in searches”.  Check out all the stats here.  Very cool stuff.
  
• FriendConnect is now open for all websites.  As TechCrunch reports “Google Friend Connect is OpenSocial’s answer to Facebook Connect. It lets other websites accept a member’s OpenSocial OpenID username and password to log into their sites. More importantly, it also lets websites access users’ social data, which includes friend lists, profile information, feed messages, reviews, ratings and the like.”
  
• YouTube:
• YouTube launched an enhanced abuse and safety page.
  
• YouTube is tightening its standards on content.
  

Microsoft:

• CrunchGear speculates that Microsoft may announce a Zune Phone at CES 2009.
  

Motorola:

• MOTODEV’s Widget Developer Challenge underway. Be one of the first 100 unique submissions received by December 18, 2008, and win a $250 gift card to Amazon.com.  Click here to learn more.
• Motorola introduces Rokr EM35 with WebUI widgets & Windows Media support & music player with virtual surround sound.
  

Nokia:

• Nokia announced the N97, which looks like a very cool phone.
  
• Nokia announces “Point and Find” mobile image recognition technology. It allows users to point their camera phones at poster or billboard and get more information on what’s being advertised on their phones. I’ve seen technology like this before from companies like Pongr and Kooaba.  It’s great to see a big mobile OEM embrace it.  Check out a demo of Point and Find here.
  
• Nokia released a new email platform for Ovi. Check out the beta here.
  

Yahoo:

• Flickr launched a new mobile site, which allows video streaming.

Misc:

• Recent Layoffs:
• CBS Interactive: CBS Interactive laid off workers at LastFM, but rumor has it that CBS Interactive isn’t reporting the extent of layoffs across CBS Interactive.  CBS isn’t confirming the extent of the layoffs, but TechCrunch is speculating: “According to a source inside Cnet, the buzz is that the total number of employees asked to leave today was “275-ish.” A CBS spokesperson wouldn’t confirm that number. So take it as a rough estimate.”
  
•  Microblogging platform, Pownce, closes doors & founders including Digg's Kevin Rose join Six Apart

• Industry News:

• Mobile ad rates drop as inventory increases. Experts say mobile CPMs are ~$15 compared w/ ~$23 earlier this year.
• Blogging platform, Tumblr received $4.5M in series B investment from its Series A investors in a new round of funding this week.  They also announced that they’ll be releasing premium services. 
  
• VC firm, Accel Partners, announced two funds worth $1Billion.
  
• Industry Events:
• LeWeb08 took place in Paris December 9-10.  
• While I couldn’t make it to Paris, I enjoyed watching some of it on UStream.  
• The interview with Marissa Mayer, Google’s Vice President of Search Product, was particularly good.
• In particular, the closing session on the main stage with the Gillmor Gang was entertaining.  I don’t see it up on the Gillmor Gang site yet, but fingers crossed they’ll post it when they’re back from Europe.   
• Seesmic founder and organizer of Le Web, Loic LeMeur apologizes for “organizational issues” at LeWeb08.
  
• Technology announcements:
• Hi5: Announced virtual gifts on December 10.
• Opera: The alpha of the Opera 10 browser is now available for free download.
  
• TechCrunch reports that “Netvibes Founder Building iPhone-Like Operating System For Netbooks” called Joliweb.
  
• TechCrunch reports that UStream is entering the race to dominate the live mobile broadcasting market (other players include Qik, Kyte, and FlixWagon).  See a video and analysis here.
  
• New Start-up, “Give Real” encourages people to forget about giving virtual gifts in favor of giving “real drinks redeemable at any bar or restaurant.”  Check it out here and as an app on Facebook.
• Misc.
• Itsmy released a mobile social networking study of 15,000 active users. Results here.
  
• In her November 21 BoomTown blog Kara Swisher summarized the Astia Awards Dinner, which celebrated venture capital firms that support women-led companies. I’m not a fan of awards dinners so I wouldn’t normally mention one, except that for this one, Venture Capitalist, Tim Draper, who couldn’t make it to the event in person, sent in a very funny video of himself taking off a piece of clothing for every woman-led company he’s invested in.
  
• Vodafone buys European mobile location and navigation services company, Wayfinder.
  
• Sling.com, which, like Hulu, allows you to watch TV shows online, launched in beta.
  

• AOL:

• AOL announced its earnings this week.  The most interesting part of the report: “Revenues decreased 17% ($207 million) to $1.0 billion, due to a 26% decline ($165 million) in Subscription revenues and a 6% decrease ($33 million) in Advertising revenues. The decline in Subscription revenues reflects mainly a decrease in domestic AOL brand subscribers, related primarily to AOL’s strategy to offer its e-mail and other products free of charge to Internet consumers. Driving the decrease in Advertising revenues were declines in display advertising on AOL Network sites and sales of advertising on third-party Internet sites, offset partially by an increase in paid-search advertising.” 
  

• Apple:
• According to a recent report by SquareTrade, The iPhone is more reliable than Blackberry and Treo after one year of ownership.  This doesn’t surprise me since there are less externally moving parts on the iPhone than a Blackberry or Treo.  The study is summarized by MobileCrunch here.
• Facebook:
• Rumor has it… Will Facebook buy Twitter? 
• Google:
• Google ends it’s Advertising Agreement with Yahoo because “government regulators and some advertisers continue to have concerns about the agreement” 
• According to CrunchGear, Steve Ballmer says Google is behind the competition and is questioning Android’s financial strategy.
• Google patched the
  
• LinkedIn:
• According to an Anderson Analytics’ study, LinkedIn users are high income.  You can see a good summary of the review here.  Among the findings: LinkedIn users that make between $200,000 and $350,000 were around seven times to have more than 150 LinkedIn connections than those who made less money. 66% of LinkedIn users are identified as “decision makers”.
• TechCrunch reports that LinkedIn cut 10% of its staff, some of which will be re-assigned to other roles:
• MySpace:
• MySpace launched with Auditude, an online video tracking platform.  Auditude fingerprints user posted videos to determine who the “content owner” is. It then inserts advertising into the video and tells the user whose content they’re watching.
• TechCrunch reports that  less than 1 month after it’s launch, MySpace MyAds is making a load of money: “Demand for the product was immediate and significant, we’ve heard from multiple sources close to the company. Average daily revenue, say our sources, is $140,000 - $180,000, which means MyAds is at least a $50 million/year business for MySpace already.” 
• Nokia: 
• Nokia laid off around 600 workers in “follow-up” to its earlier 2008 layoffs.  Nokia Research Center is also going to “sharpen its focus on fewer but stronger research areas.” You can read the announcement here.
• Nokia launched the beta of “FriendView”, “a location and micro-blogging service that helps you stay in touch with your close friends. It let’s you share where you are and how you feel from home, work, or on the go. With Friend View it is easy to meet up at only a moment’s notice. “   
• RIM:
• CrunchGear reviewed the Blackberry Bold saying, “The Bold is unequivocally the best piece of hardware that RIM has ever put out.”
• Samsung:
• Samsung reportedly surpassed Motorola in US Mobile market.
• Twitter:
• Twitter is contemplating corporate accounts as a way to make money.
• Twitter is now hiring a Director of Strategic Partnerships. This is the company's first business development hire... At last, the answer to "How do those guys plan to make money?!" question will likely soon be answered.
• TechCrunch reports that “Digital Garage, Twitter’s partner with Twitter Japan, launched Twicco, a site that lets Twitter users create groups and then subscribe to them.” 
• <Repeated from above> Rumors are swirling… Will Facebook buy Twitter? 
• Yahoo:
  
• Flickr: The 3 Billionth photo was uploaded to Flickr this week.  
• Misc:
• Rumor has it…
• <repeat from above> Rumors are swirling... Will Facebook buy Twitter? 
• Recent Layoffs:
• <repeat from above> LinkedIn 10% layoff
• M&A:
• Wink & Reunion.com are merging and will launch a new site next year: “Through this merger, we're redefining the people search space by bridging existing social networks and providing consumers with the tools they need to find, be found, and stay connected," said Michael Tanne, chief executive officer of Wink. "We're aiming to create an entirely new online experience that simplifies people's lives by making it easy to find and keep up with everyone they know. There will be exciting developments in the coming months as we integrate our strengths and push our business forward." 
• Technology announcements:
• PerfSpot: Perfspot will be rolling out “Friendvouch” to its 25M members in 3 million member segments over the coming months.  Friendvouch enables users to sign up for advertising offers, which they can send to heir friends.  When those friends indicate interest, Perfspot then sells those details back to advertisers and rewards the referring user.   Here’s how the Friendvouch website describes it: “Make great recommendations and earn cash with friendvouch. friendvouch is a community of people created to connect you directly to your favorite brands. Become a brand ambassador while earning money in the process.”  
• Barak Obama & Joe Biden: The office of the President Elect launched a transition website, where people can learn about what they’re planning. There’s a blog, newsroom, job application submission, agenda information, and more. Citizens are encouraged to submit their ideas to the future administration on all agenda items including technology. 
• MobileCrunch did a nice summary of the “Mobile Market View” study by The Kelsey Group.  The most interesting point from my perspective: “18.9% of mobile consumers in the United States are now toting smartphones, with 49.2% planning to pick one up within the next two years.”  
• Though not released this week, I learned about the Pico Pocket Projector by Optoma, which is one of the coolest things I've seen in a while.  For all of you mobile geeks, this pocket-sized projector seems to solve the problem of needing an Elmo to showcase the latest and greatest app on your phone AND makes it easy to project the videos you store on your ipod or mobile phone on a wall... Very cool.
  

I'm starting do to a quick weekly round-up of the Social Media and Mobile news that I find most interesting.  Enjoy

AOL:

•  AOL Journals and AOL Hometown are shutting down (joining Xdrive and BlueString)
  

Apple:    

• Apple announces retroactive improvements to “MobileMe”. The following improvements were silently launched in Sept. : http://support.apple.com/kb/HT3182
•  iPhone users in the US now get free wi-fi at all AT&T hotspots.
  
• Ralph Lauren launched an iPhone app.  I agree with TechCrunch... They're better off focusing their mobile marketing dollars and efforts elsewhere...Like ShoZu. ;-)
  

Fox Interactive Media:

• Rumor has it…According to TechCrunch, MySpace Music's CEO position is going to Courtney Holt, MTV Networks' executive vice president of digital music and media. 
  
• TechCrunch reports that MySpace is getting out of the Netherlands, closing its Amsterdam office and moving Beneluz ops to Berlin. When it’s attempted acquisition of Hyves didn't happen in February, it opened an office in Amsterdam to enter the Dutch market.
  

Facebook:

• Facebook’s lead over MySpace is reportedly widening. The global gap between the two is now 43.2 million visitors.
  
• Rumor has it… Facebook may be looking for more investment earlier than anticipated. TechCrunch reports that the bad economy may be slowing Facebook’s revenue growth, causing Facebook to look for investment in Dubai.
• TechCrunch reports that Facebook Connect will officially launch on Nov 30.
  

Google:

• Mobile text messaging apparently coming soon to Gmail.
  
• Google launched Google Apps Labs, which makes it “easier for business customers and schools using Google Apps to also take advantage of our innovations and ideas that aren't quite ready for prime time. We encourage your organization to experiment with the Google Labs features listed below to improve how you communicate and collaborate.”
  

Motorola:

• Motorola's earnings call..."$3.1 billion, down 31 percent compared to the year-ago quarter. The segment reported an operating loss of $840 million, compared to an operating loss of $248 million in the year-ago quarter. The loss this quarter includes significant charges, primarily related to decisions and plans to consolidate silicon and software platforms and simplify the product portfolio."
• Reportedly cutting 3000 jobs, 2000 in mobile unit.
  

Yahoo!:

• Yahoo! is now open: They are attempting to open their network, unlock social relationshps, and "mesh" Yahoo! expeirneces with other sites.  Developers can learn more here.

Miscellaneous news:

• Rumor has it…
• AOL and Yahoo may be doing due diligence on each other looking towards a possible merger.
• Recent Layoffs
• hi5 (last week)
  
• Technology improvements:
• OpenID:  
• TechCrunch reports: “If you have a Yahoo account, you have an OpenID. If you have a Windows Live account, you will soon have an OpenID. And today, if you have a Google e-mail account, you can also start using your Gmail address as an OpenID”.
  
• Windows Live is now supporting OpenID.
•  LinkedIn launched it’s new App Platform.
  
• Netflix is now available on Tivo in the US
  
• QIK  streaming video recording from the mobile is now available for Blackberry:
  
• SlingMedia’s new portal Sling.com set to launch soon. TechCrunch reports that the launch may be Nov 10.
  
• Twitter: As of the last few weeks, Britney Spears is now on Twitter.
  

Yesterday, inCode Telecom Group Inc. announced its "Top 10 Global Wireless Predictions for 2007".  Topping the list as the number one trend for wireless operators in 1007 is Social Networking:

"Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to constant connectivity and habit-forming Web sites, such as MySpace and Facebook, lead a wave of membership in mobile social networks. Location social networking including friend and event finder services gain popularity, even in the professional and over-50 segments. Google, Yahoo and Skype are more compelling for users than wireless brands, which are hard-pressed to compete. As customer appetites for social data and video services spike, wireless operators offer more “all you can eat” pricing for high-end data packages. Social networking applications initially are preloaded on many mobile devices sold and later become downloadable."

On the handset side, inCode predicts that in 2007, "Multi-Function Devices [will] Become Cheaper and More Versatile".  This includes the introduction of video-capable devices to the masses.  They also predict that location-based services (LBS) and GPS will become mainstream.  According to the article:

"GPS is the location technology of choice for the wireless industry. Handset manufacturers continue to push GPS-enabled handsets as the technology evolves from popular in-car satellite navigation systems like TomTom to a broadly accepted feature in wireless phones. With Nokia having launched its first GPS-enabled handsets in early 2007 and bandwidth available to support new multimedia services, location-based service providers build critical mass. Since there are 10 to 20 times more mobile phones sold than any other consumer electronics device, wireless is a huge driver for GPS adoption. That’s great for users and handset vendors, but the benefit to operators isn’t clear."

Another of inCode's predictions is that "Mobile Advertising Breaks Loose:"

"Major brands shift from basic SMS marketing to more sophisticated multimedia advertising. RBC Capital Markets expects mobile marketing revenues to balloon from $45 million in 2005 to $1.5 billion by 2010. With the technological ability to target and measure the effectiveness of mobile advertising, brands are more strategic in their approach. Operators under increasing price pressure set limits on current handset subsidization. Brands take up the slack, subsidize handsets and services for target demographics and take direct ownership of marketing channels. Rich 3G content and video services and accuracy advancements in GPS-based location services deliver further value to brands targeting existing and potential customers in innovative ways."

This prediction, is already starting to come true, with MVNOs like Virgin Mobile USA and Amp'd Mobile planning to offer discounts to customers for viewing advertisements on their mobile phones.  Cingular Wireless, Verizon Wireless and Sprint Nextel have also said they're going to test the concept of mobile advertising.  And, according to CNET, mobile advertising services company, Millennial Media, which was founded by Paul Palmieri, a former Verizon executive recently received $6.3 million in Series A funding.

inCode is on the money with their predictions for 2007.  Tying together the above predictions for 2007 and thinking about the future, I predict that in 2008, mobile operators will further realize the power of social media - extending beyond simply social networking to all forms of social media.  If all goes as I predict, in 2008, Mobile Operators, MVNOs, OEMs, and ISVs will harness the power of social networking, GPS (LBS), and multi-function handsets and incorporate the power of social media, adding applications and web-based services to handsets that add value to consumers.  Services/ applications like Helio's Buddy Beacon, Dodgeball, etc. will increase.  I predict that large mobile operators and OEMs will begin to pre-load devices with social networking-focused applications that incorporate GPS.  I also believe that mobile advertising will increase and that the value of GPS to mobile operators will be realized in the ability to either charge for LBS social networking services and/or offer interactive mobile advertising via these LBS-enabled social networking applications.

Collaborative and community-based entertainment like YouTube on the go will evolve and continue to be popular.  I also expect that sites that monetize video footage (of, say, news events) that users take on their mobile phones will become increasingly popular....Think sites like: ScoopLive.com, Scoopt.com, and SpyMedia.com.

Search Engine Optimization (SEO) and Social Media Optimisation (SMO) will also play a big role in mobile social networking AND mobile advertising in 2008.  Though, I expect to see real advances in and popularization of this area happening towards the end of the year and into 2009, once mobile GPS and mobile advertising are better established.  I see this happening in several ways:

• When users search for friends, that mobile advertising will be well integrated so that suitable meeting locations and activities will be suggested (e.g. restaurants, coffee shops, stuff to do, sites to see, etc.)
• Based upon users mobile searches, social networking behavior, and text written in the emails they send via mobile phones, mobile LBS and mobile ads will generate new advertising content.

These are my initial thoughts for 2008, and all of them are predicated on inCode's predictions for 2008 coming true.  If you've got any additional predictions for 2008 and beyond, post a comment!

Today, the self-proclaimed “tech gossip rag,” Valleywag, published the following graph, suggesting that Social Networking is past its peak from a media coverage perspective:

Valleywag writes:

The social network -- the umbrella term for features of a website which allow users to track their friends -- is past its peak.

Mentions in the press of "social network" or another even uglier phrase, "social networking", reached 1,158 in September, but have declined since. That could mean a decline in media interest in sites like Myspace and Facebook or, more likely, an acceptance that all media will be social, all successful sites will allow users to "friend" eachother, and that it's no longer interesting to spotlight a feature so ubiquitous.

It is true that when a trend reaches critical mass, news media loses interest… “News” is only considered “News” if it is, in fact, “new”.  Case in point- the growth of corporate websites in the early 1990s… The first corporations to build websites made international news.  Today, I can’t think of any large, successful company that doesn’t have a website.  Websites are now a prerequisite for big business.  One day, the same will be true of “Social Networking” and “Social Media”…. I’m not convinced that that time is now, or that the recent downturn indicated by Valleywag’s graph is indicative of a “trend”.  Instead, I think it is indicative of stabilization in the market following several months of very big news.  (And, while I have no empirical evidence to support this, it may also be indicative of a shift away discussing “social networking” alone towards discussing “social media” as a whole.  If any of you have seen evidence one way or another on this, please post a comment.)

I’ve numbered several points on the graph to illustrate my point about stabilization.  Looking at the popularity of the word “social networking” in relation to some of the big events on-line over the course of the last year is interesting:

1. July 18, 2005: News Corporation acquires Intermix Media, Inc and MySpace
2. March 2006: MySpace was the second most trafficked site on the Internet (next to Google) with Facebook at number 7. At times, MySpace had more traffic than Google (Duffy, 2006)... And - Hitwise "US Consumer Generated Media Report," reports that visits to MySpace increased 51 percent March-September 2006, outpacing the 34 percent overall growth for the social-net category during the same period.
3. May, 2006: comScore Network reports that Myspace surpassed 50 Million U.S. visitors in May.  The Top 50 Web Rankings and Analysis report released by comScore Media Metrix in may suggests that online interest in the World Cup and NBA Championships and the Spring television season drove traffic to popular social networking sites (see graph) http://www.comscore.com/press/release.asp?press=906
4. October 6, 2006: Rumors about Google acquiring YouTube started on TechCrunch.  October 9, 2006: Google acquires YouTube

The “major” events in “social networking” over the last year or so have definitely been considered big news.  The general public, companies, and media outlets seem eager to watch how social media is changing the on-line and business landscapes. Sure, the apparent “lag” in the term “social networking” since October may be the start of a downward trend. In my opinion, it is more likely a brief correction in the market following the major news around Google’s acquisition of YouTube in September and rumors about Yahoo’s social media strategy.  After all, the graph indicates that the term “social networking” is still as popular now as it was back in August, which was the highest it had ever been before.

As the number of mainstream companies announce the integration of s-commerce/ social media into their overall marketing strategies, I suspect that the term “social networking” will be surpassed by more broad categorizations like “s-commmerce” or “social media” of which, “social networking” is a component. 

For any non-VOXers who want to post comments, feel free to email me, and I’ll manually post your comments: socialmediablog@gmail.com.

Note: As I was doing research for this blog, I discovered that Google News doesn’t allow historical searches of news articles between specific dates. If anyone has a site that they can recommend that allows for a historical news search between specific dates, I’d love to hear from you.

Sources:
Michael Duffy, 2006. “A dad’s encounter with the vortex of Facebook,” Time (19 March).

I know, I know, this blog is meant to be about social media and social networking, but I couldn't resist writing about another piece of new technology that I know well - the Treo 750, one of the newest GSM Windows Mobile phones on the market.  On January 5th, Palm, Inc. announced the launch of the Treo 750 on Cingular.  This is the second major release from Palm in the last couple of months.

I've been using the Treo 750 as my primary phone for the past seven months (I was a business development, developer relations, and marketing consultant at Palm, Inc., so I got early access to the device**).  The Treo 750v has the same hardware as the Treo 750 but the two devices are branded differently because they're on different carriers (Treo 750v on Vodafone, Treo 750 on Cingular).  Despite having spent significant time working at Palm, I believe that the following review unbiased and fair.  In my opinion, as a power-user of mobile phones, the Treo 750v is the best smartphone on the market, but as with every product, there is always room for improvement.

Before I review the Treo 750, I feel compelled to point out something that many consumers don't realize - There are two current versions of the Windows Mobile 5 Operating System (OS).  There are important differences between these two versions, and most consumers don't know the differences. Here's an overview, which I hope will help:

• "Windows Mobile 5 - Pocket PC Phone Edition"
• Used by all Windows Mobile-based Treos (Treo 750, Treo 750v, Treo 700w, Treo 700wx) and phones from other OEMs.
• Comes with mobile versions of all Microsoft Office applications (Word Mobile, Excel Mobile, and PowerPoint Mobile)
  
• Touch Screen Enabled.  Users can use a stylus, touching the phone's screen to navigate through the user interface and make menu selections.  With some phones, including the Treo 750, it is also possible to navigate through most of the user interface using 5-way button navigation and soft-keys
• Phones using this operating system are often more sophisticated than the phones that use "Windows Mobile Smartphone Edition". They typically have larger screens/form factor and increased computing capacity.
  
• "Windows Mobile 5 - Smartphone Edition"
• Used by Motorola Q, Samsung Blackjack, T-Mobile Dash/ HTC Excalibur and other slim-style phones.
• The name of this OS is a bit of a misnomer because plenty of phones that use other OSes - including Pocket PC Phone Edition are marketed by OEMs and mobile operators as "Smartphones".  The Treo 750 is considered a Smartphone by Palm, as is the Treo 680, which runs on the PalmOS.
  
• Not as feature-rich as "Pocket PC Phone Edition":
• No Microsoft Office Mobile, so no viewing/editing of documents.
  
• No Touch Screen capability.  Users must use 5-way navigation and soft keys to navigate through the user interface.

I think that Pocket PC Phone Edition is the easier of the two Windows Mobile 5 OSes to use - especially because of the touch screen capability. This puts the Treo 750 at a distinct advantage over competitors like the Moto Q that use "Smartphone Edition".

And now, the Treo 750 review...

The Treo 750 on Cingular costs $399 with a 2 year contract.  If the thought of paying that much for a mobile phone makes your heart race, it may help to know that the Treo 750 is not your average mobile phone. Think of it as a hand held computer and phone - all in one.  Having used the phone extensively, I feel it is well worth the price - especially if you're a power-user of mobile phones.  If you're not interested in getting 3G data speeds or having the Treo ease of use with the benefits of Windows Mobile, you may want to check out the Treo 680 (a lower-end GSM Treo,  that uses the Palm OS - recently released on Cingular and also available "unlocked").

Out of the box, the Treo 750v works very well with PCs.  Using MissingSync by Mark/Space (sold separately), the Treo 750 also works great with Macs as well.  The Treo 750 is easy to navigate if you're familiar with using a PC, but don't worry if you use a Mac.  You'll figure it out quickly.  I use a Mac and found Windows Mobile easy to use with a little practice.

Overall, the Treo 750 rocks.  My favorite parts include:

• It integrates easily and almost seamlesly with Microsoft-based PCs and back-end systems.
• It is fast - very fast.  It downloads data quickly on 3G networks, making email and web browsing a breeze. 
  
• It includes MSFP, so it is push-email enabled.  It is easy to check e-mail - both corporate/ work email (Push or Pull) and consumer email like Gmail, AOL, and Yahoo (POP3 or IMAP).  Blackberry Connect (sold separately) is also supported on Vodafone, though I noticed it has not been released on Cingular.  I use gmail's mobile web-based email and find it exceptionally easy to use on the Treo750.
  
• Mobile web browsing is easy and quick.  You can do a Google search from the "Today" screen (that's what the main screen is called on Windows Mobile phones).  Most websites render very well... including popular social networking and web 2.0 sites like: Yelp. The only improvement I'd like to see on web browsing is the incorporation of Adobe FlashLite (as seen in the Nokia E60 and E62), as flash-based websites like YouTube don't render on the device.
• There is no external antenna like the earlier Treo 700w, Treo 700wx, Treo 700p, Treo 650, and Treo 600, and it is slimmer and lighter than these other models.
  
• Lots of memory - more than any other Treo.
• It is stable
  
• It is durable - I've dropped it... a lot. It takes a lickin' and keeps on tickin'. By far the most durable Treo design thus far.
  
• Mini-SD expansion slot supports up to 2GB cards.
  
• Streaming music and videos on-line using Windows Media Player
  
• Dial by name, number or picture. You can set up speed dials on your Today screen.  I've got pictures of five friends on my Today screen, and when I tap a particular picture, it automatically dials the preferred number I've set up for that friend.
• The ability to use the Treo 750 as a modem with a PC.
  
• There is a TON of third-party software available (make sure to ensure that the software you buy supports Windows Mobile 5 Pocket PC edition and screen independence/ is compatable with a 240x240 screen). 
  
• The following sites are great sources for software Astraware (especially for games), Palm's Software Connection (Palm's store), Handango, Motricity, Mark/Space (sells Mac synchronization software and other popular titles), and Handmark. 
  
• I enjoy the following software on my Treo 750** (It is important to note that data rates may apply.  Make sure you chose a data plan with your carrier if you plan to purchase any software that accesses content wirelessly. I pay "all you can eat" data plan from Cingular that allows me to download as much data as I want on a monthly location for a fixed price.):
  
• Astraware -  mobile games
  
• ScanR Whiteboards - Take pictures of a white board using your Treo in lieu of taking notes at your next meeting. Use the ScanR Whiteboards application for Treo 750 to send any whiteboard picture to ScanR's image servers, which will cleanse that image, remove vectoring, glare, etc. and send it out in .pdf format to whomever you designate.
  
• Windows Live for Mobile (Live.com, Live Search, and Live Messenger) - So many great tools to try. Get traffic, directions, restaurant recommendations, IM with friends, create a custom mobile web page with gadgets, and more.
  
• Tube 2 maps and Rough Guides (travel guides) from VisualIT - Make sure you know where you're going with the latest transport and city maps and guide books on your mobile phone
  
• Vox for Windows Mobile - Blog on the go
  
• MobiTV - Watch streaming TV from your treo. Available through Cingular.
  
• TeleNav- GPS mapping from the Treo 750... no need to mess around swapping and loading miniSD cards or suffer through outdated maps. Telenav gives you a GPS puck which communicates with your Treo via Bluetooth and downloads maps over the wireless networks as you drive. So, your maps are always up-to-date.
  

There are a few downsides with the Treo 750, but given the upsides (and when compared to the competition), they're fairly minor:

• Certain parts of Windows Mobile 5 are frustrating - namely small, fidgety things, which are easier on PalmOS devices (like cutting/pasting items between calendar, contacts, the internet, tasks and email). 
• I don't like the way that call waiting and voice mail notification work.  When you're on a call and call waiting informs you of another call, the phone vibrates/buzzes very loudly while the ringer switch is on "silent."   If the ringer switch is on, the phone dings very loudly. Either way, the caller on the other end can hear what's the noise, which is irritating.  If you chose to ignore the call waiting by pressing the "ignore call" button and the ignored caller leaves a voice mail message, a similar loud ding or buzz can be heard when the message arrives - even if you're still on the original call.  It is frustrating to ignore a call when you're busy only to be interrupted for a second time when a voice mail is left.
• No FlashLite: Flash websites don't render on the Treo 750.  I'd like to see FlashLite included in Rom like it is on the Nokia E62.
• No Wi-Fi.
• No built-in GPS.
  
• A 1.3 Megapicsel camera. If the Treo 750v had a 2.0 Megapicsel camera or higher, it could be used as a document scanner, business card scanner, and Fax machine using ScanR.
  

For those of you who are considering getting a GSM Treo but aren't sure which one to buy - the Treo 750 or the Treo 680 (recently released as well),  the following may help you compare features**:

• Price
• Treo 750 - Starts at $399 in the US with a 2 year subscription to Cingular. (on Vodafone in the UK from free to £212.77. Pricing on Vodafone outside the UK varies by country/ Vodafone operating company.)
  

• Treo 680 - Starting at $199 (with a 2 year subscription to Cingular).

• Size
• Treo 750 - 4.44" H x 2.3" W x 0.8" D. Weight = 5.4 ounces
  

• Treo 680 - 4.4" H x 2.3" W x 0.8" D.  Weight = 5.5 ounces

• Speed
• Treo 750 - 3G Phone: GSM/GPRS/EDGE/UMTS.  It is able to take advantage of 3rd generation mobile network speeds where available, resulting in faster downloads of data

• Treo 680 - 2.5 Generation phone. It is not capable of achieving 3G UMTS speeds from 3G networks. It downloads data at slower speeds than a 3G phone like the Treo 750.
  

• Processor
• Treo 750 - 300MHz Samsung processor
• Treo 680 - Intel® PXA270 312 MHz processor
• Operating System
• Treo 750 - Uses Windows Mobile Pocket PC Phone Edition 5.2.  This is a multi-threaded operating system. (Note: Palm Inc's Treo comparison website says that it uses Windows Mobile 5.0, but the Treo 750 actually uses 5.2, which allows for push email).
  

• Treo 680 uses the Palm OS (5.4.9) and is a single-thredded operating system, which means with few exceptions, users cannot multitask with applications.  Users must close down one application before starting another.

• Memory
• Treo 750 - 128MB / 60MB persistent user storage
  
• Treo 680 - 64MB non-volatile flash memory available for user storage
• Expansion Slot
• Treo 750 -  miniSD card slot
• Treo 680 - MultiMediaCard, SD, and SD I/O cards 

• Camera

• Treo 750 - 1.3 megapixel with 2x digital zoom. Automatic light balance. Integrated self-portrait mirror. Video capture support.
• Treo 680 - Has a less-sophisticated camera than the Treo 750  - a VGA camera with 2x digital zoom.
• Email: Push vs. Pull ("Push email" means that when an email arrives at the server it is automatically pushed down to the phone.  With "Pull email," a users must 'ask' the server whether email has arrived. Email doesn't automatically "push" to the phone when it reaches the server. Users can do this manually or set up alerts for the phone to check with the server after the desired number of minutes or hours have passed.)
  
• Treo 750 - Windows Mobile 5.2 (with MSFP) included: push-email comes standard for those accessing email systems that use Microsoft Exchange Servers on the back end.  This means that unlike RIM, which charges users a monthly service fee to get "push" email and requires their eterprise customers to purchase a separate Blackberry server to get 'push' email on their Blackberry mobiel phones, Treo 750 users who work at companies that have a Microsoft Exchange Server can get 'push' email for free with no additional hardware costs.  Those users who do not have a Microsoft Exchange Server on their back-end can still 'pull' down email or check it over the web using Internet Explorer Mobile.
  
• Treo 680 - Without purchasing additional 3rd party software (like Good, Visto, etc.), users must "pull" down email from their network or check email using the Blazer browser. 
  
• Network Availability
  
• Treo 750 on Cingular
  
• Treo 680 - Available locked or unlocked to the Cingular Network.  When you buy the unlocked version, you pay more because the cost of the phone is unsubsidized.  When you buy the version that is locked to Cingular's network, Cingular subsidizes the cost of the phone because you must also sign up for a service contract.
• Battery & Talk Time
  

• Treo 750 - Removable 1200 mAH Lithium-ion battery. Talk time: up to 4 hours. Standby time: Up to 250 hours. Data preserved by persistent file system.
• Treo 680 - Removable, rechargeable lithium-ion battery. Talk time: up to 4 hours. Standby time: up to 300 hours.

• Screen Resolution

• Treo 750 - 240 x 240 color TFT touchscreen
  
• Treo 680 - 320 x 320 pixel TFT touchscreen

• Accessories
  

• Treo 750 - Includes stereo headset
  
• Treo 680 - No headset
  

• Colors
• Treo 750 - only available in 1 color (depending on carrier)
• Treo 680 - available in 4 colors
  
• Comparison of primary in-box software: *may vary depending on carrier. List shown includes some trial versions.
• Similar software: Treo 750 (WM) vs. Treo 680 (POS):
  
• Similar but different Clocks and Alarm Clocks
• Similar but different integration between Outlook Calendar and Contacts on a PC and the calendar and contacts software on Treos. (In my opinion, Windows Mobile offers better calendar integration than PalmOS, but the features are very similar).
• Similar but different Calculators
• Similar but different search capability
• Similar but different Solitaire game
• Similar but different voice command capabilities
• Similar but different Word document, Native PDF, Excel spreadsheet and PowerPoint presentation capabilities:
•  Microsoft Office Mobile Suite and also Picsel PDF viewer (WM) vs. Documents To Go® 8.0 (POS)
• Syncing with PC:
• ActiveSync® (WM) vs. HotSync® Manager (POS)
• Internet Browser:
• Internet Explorer Mobile (WM) vs. Blazer® Web Browser (POS)
• Electronic Book Reading Capability
• eReader vs. eBook Reader
• Remote File Access
• Handmark Express
• The ability to listen to cached or streaming digital music: Windows Mobile Media Player vs. PocketTunes™
• SMS / MMS Messaging with chat view
• Audible®
• Adobe® Acrobat® Reader
• Xpress Mail

• Software features available on Treo 750 not available on Treo 680:

• Games:
• Bubble Breaker
• Dynomite!™ by Astraware
• Similarity to Windows PC Operating Systems and seamless integration with many Microsoft back-end systems.
  

• Microsoft® Office Outlook® Mobile (The Treo 680 offers similar features, but in my opinion, the integration isn't as seamless to Outlook on the PC as with the Treo 750)
  

•  Email
  
• Calendar
  
• Contacts
  
• Tasks
  
• Notes
• Good Mobile Messaging stub application
• Pocket MSN
• Windows Media Player Mobile (allows users to play audio and video)
  
• Outlook 2002 for desktop
• Spritesoft backup and restore
  

• Software features available on Treo 680 not available on Treo 750
• Game: Bejeweled 1.0 by Astraware
  
• Pictures and Videos
• Tasks (similar to 750 but syncs to different program on Palm Desktop on PC)
  
• VersaMail®*
• Voice Memo
• Traffic for Treo™ smartphones (Microsoft offers a similar program via Microsoft Life Search Beta)

Do you own a Treo 750 or have thoughts/feedback on this review? If so, post a comment. If you are a non VOXer, feel free to email your comments to me, and I'll post them manually: socialmediablog@gmail.com.

**Note: I am not, nor have I ever been a Palm employee (I was an independent contractor). The facts contained in this blog are in the public domain.  The views expressed in this blog are my own opinions and are not endorsed by Palm, Inc., Microsoft, Cingular, or Vodafone.  While I attempted to verify the accuracy of product specifications prior to writing this blog, I cannot guarantee ongoing accuracy of this information.  Before purchasing a mobile phone, software, or wireless plan, confirm all specifications and product compatibility with the provider/ seller.  Please consult your mobile operator and  your mobile contract/user agreement before downloading 3rd party software to your phone to confirm that the software you use is permissible on your network and to confirm the cost of data charges.  Data charges may apply when using certain in-box and 3rd party software. Data speeds and related charges will vary, depending on your carrier and service plan. Consult your wireless carrier to pick the wireless data and voice plan that is right for you.

The World is abuzz today with all sorts of interesting news relevant to social media/ social networking.  Here are some teasers with links to keep you occupied with plenty of great reading:

MySpace is apparently the biggest site on the internet in terms of the number of page views.  Fox Interactive (largely MySpace) surpassed Yahoo, which saw a 9% reduction in overall traffic in November.  This is not all doom and gloom for Yahoo. Yahoo still has more than double the number of unique visitors to its site than MySpace - clocking in nearly 130 million unique visitors in November.  If you ask me, unique users is a better judge of website size, but I suppose traffic is also important.  Read More.

Speaking of Yahoo. Today, Yahoo and comScore Networks released a research report entitled, "Engaging Advocates through Search and Social Media."  This is a topic that I brought up in my recent blog "Social Networking and The Birth of S-Commerce: A Marketer's Dream Come True", in which I compared the power of social networkers to that of the folks that Malcolm Gladwell calls "Mavens" in his book The Tipping Point.  It's great to see research emerging on the subject.

Skype is planning to start charging for "Skype Out" calls to mobile or landlines effective January in the US and Canada.  If you sign up before January 31, 2007, you'll get the yearly cost for these calls at half price - a cheap $14.95/year for an unlimited plan (regular price is $29.95).  If you'd rather get a bill after every call, it's still super cheap - $.021/min!  Read More.

A new social media website called DareJunkies launched it's beta, which encourages people to submit videos of themselves executing on dares, which appear on the website. Call me juvenile, but it has the potential to be hilarious.  More importantly, it has the potential to be sticky. I'm not sure what their revenue model is, but I can see huge opportunity for ads, product placement in dares, etc.  TechCrunch calls it "A social networking site for jackasses".  I won't disagree, though looking at some of the challenges, a lot of it seems a bit more benign than the stunts of Jackass... more like videoing the dare component of a high school truth or dare game.  Take, the following example, which appears in the dating section:

See how many ridiculous pick lines you can try at the drive though window.  Try your best, your most suave moves, until they get increasingly more frustrated with you.  Finally get upset yourself claiming that “this is the Pick-Up window, if they weren’t interested they shouldn’t be working there.  If they can’t take a joke then order the Big Mac Combo…only if you’re not at Dirty Ron’s.  Read More.

And, lastly, MobileCrunch is reporting that SharpCast has been added to US carrier Altell's deck.  I've been excited to hear SharpCast's announcement for a while now.  While I've not seen the service working, I first heard about it last year when it was very much under wraps, as the company has quite a few folks that came from Palm, Inc./ PalmOne.  The service allows you to sync photos across all of your devices (phone, PC, etc.) seamlessly.  While this is not a social media site or technology, per say, I think it has long term potential to revolutionize the way that users of social media sync information with their computers to their phones and ultimately share. Read More.

I've talked quite a bit about Yahoo's social media plans in recent blogs.  There's a great posting on Paidcontent.org  today, which I recommend reading if you're interested in this topic.  Among other things, the posting discusses the disintegration of Yahoo's deal with CurrentTV and the recent departure of David Katz, VP within Yahoo Media Group, and former head of Yahoo Studios and Yahoo Sports.  Additionally, the post says:

we have heard from sources that a major exec meeting across the board (VP level and above) is slated at Yahoo, this Tuesday, and we may hear some major news....no sure what the agenda is, but restructuring the executive portfolios might be one part of it, there’s speculation internally.

For a good rehash of some of the conversations floating in the blogosphere about Yahoo's social media strategy following the "Peanut Butter Manifesto," check out Mario Sundar's blog from November 20th.).

An interesting new report from Hitwise says that one in twenty web visits is now to the top social media websites.  In a recently published report entitled, "S-Commerce: Beyond MySpace and YouTube.  A new approach for brands to participate in social networking," Boston based on-line market research firm, Compete Inc., says:

• More than two–thirds of on-line consumers visited a social networking site in June 2006;
  
• Social networks have grown 109% since January 2004 and are on pace to eclipse web titans Google and Yahoo
  
• On-line socialites spend a remarkable amount of time on social networking sites. Site usage, measured by pages viewed per member, has increased 414% since January 2004, nearly four–times faster than member growth.
• The average on-line socialite is 37 years old, just five years younger than the average adult Internet user. 
• Annual discretionary income for on-line socialites is nearly $8,000, 20% higher than consumers who have not used a social networking site, and they spend nearly 25% of their disposable income on on-line purchases (versus 17% for non–socialites).  
• Social networkers are early adopters; more than 40% of online socialites are the first among their colleagues to purchase new products or services, double the rate of non–socialites. They are also influential within their peer set; 37% of online socialites are regularly consulted by colleagues for their opinions on a topic, whereas only 15% of non–socialites claim this influence.

These findings are enough to get even the most skeptical and conventional marketers salivating.   The opportunity for marketers to engage not only with early adoptors but those with high disposible income and the ability to influence others is too great to miss. 

For any of you that have read Malcom Gladwell's book: 

Compete's profile of the average social networker is awefully similar to what Gladwell describes as a "Maven".  For those of you who haven't read the book, "Maven" is the term Gladwell uses to describe members of the public who create the "Tipping Point" for great ideas and inspire trends to take route amongst the public.  Marketers strive to appeal to mavens because they are the catlysts to the success of products and ideas. They are well connected and talk about what they know, what they love, and what they detest, and their friends, family, and colleagues consider mavens "experts" and usually request and take their advice. In his book, Gladwell says that if you can reach out and appeal to the mavens of the world, your product has a much higher chance to succeed.

Compete's study argues a similar point. I has coins the phrase "s-commerce" (short for "social commerce") to describe the way that marketers use social networking sites to to their advantage.  According to Compete, s-commerce presents marketers with an opportunity to:

• "Research consumers, while they research you and your rivals
• Create a channel connect consumers and your brand
• Engage consumers in a conversation: listen, learn, and leverage."
  

The study claims that the most successful players in s-commerce are utilizing one or more of the following strategies:

• "Branded Microsites
• Customer Forums
• Customer Ratings & Reviews"

This Compete study highlights the importance of going beyond on-line advertising on social networking sites and engaging with your consituents/potential customers. 

In a Q&A published on Marketingshift yesterday, Jason Zajac, formerly of Palm, and now General Manager, Social Media at Yahoo highlights the same thing.  He talks about how Yahoo and its partners are successfully using social media competitions and advertising to engage with enthusiasts to generate enthusiasm for products.  It's well worth a read.

People don't like feeling like they're being sold to. The beauty of social networking from a marketers perspective is that it offers the opportunity to "sell" to "mavens" by engaging, rather than annoying them with ads.  The most successful exploitation of social media to the marketers' advantage will be the subtle opportunities to integrate with potential customers without making those prospective customers feel unfairly incroached upon.

As an aside: Yhoo just launched its new service, Mixd, which looks like it could be a winner - especially for Gen-Y-ers.   It allows users to mass text message their friends - organizing last-minute meet-ups, sharing pictures and videos from their mobile, and sharing memories of particular events on specific websites for those events. With the initial success of advertising on Flickr, it will be interesting to see whether Mixd becomes an avenue for Yahoo to generate revenue on more viral marketing - espcially for venues, events, etc.